SEO Referencing
We accompany our customers in their referencing process by proposing marketing actions allowing to quickly increase the notoriety of a website in the eyes of search engines.
The SEO Strategy
The main role of an SEO strategy is to be positioned first in Google. Oyiana strives to achieve this goal.
Focus on Creation
Google has this update called Hummingbird, and with it, what they have decided to do is that websites that simply have content about everything will not do well and websites that focus on a single specialty and are overly thorough will rank higher.
Use the Google Search Console
Google gives businesses a tool that allows them to rank number one on Google. And it costs nothing. You'll see a screen that displays Search Analytics, and shows all the pages on your site that are receiving traffic.
Improve your visibility
Domain Name
The cornerstone of any website is an appropriate domain name. The domain owner decides whether
it consists of the company name, relevant keywords or other word combinations. The choice of the name has a direct impact on the Google ranking.
SSL Certificate
Gain the trust of your visitors: with the Wildcard SSL certificate, show that your website is reliable. Encrypted from end to end.
Title Tag & Meta Description
When a person is looking for something, they can see that link at the top of the page,
and that phrase with the reference at the top of the page is known as the title tag. Also, the description underneath is known as the meta description.
Objectives, Analyses & Measures
Ultimately, the company wants to improve its revenue, and our metrics track that performance.
Call-To-Action (CTA)
The CTA is a clear push to the audience to take action. One of the best and most common examples is the "click here" button that we often see cleverly positioned on many websites. Some CTAs are more effective than others.
Pay-Per-Click (PPC)
The main difference between search engine optimization (SEO) and pay per click (PPC) is that traffic from SEO (organic) is free while traffic generated by PPC is not free (as the name implies, you have to pay a cost per click).
Cost-Per-Action (CPA)
CPA is a pricing model that only charges the advertiser when a specific action has occurred. When using Google Adwords to bid, a marketer tells Adwords how much they are willing to pay for a conversion.
Cost-Per-Engagement (CPE)
CPE is one of the pricing models for online advertising in which advertisers only pay when users actively interact with a given ad. These actions can be seen, for example, as the rolling effect of pausing a video to submit contact information.
Cost-Per-Lead (CPL)
Regardless the number of ads displayed and the number of clicks generated, the client only pays when those clicks turn into leads. CPL rates vary widely depending on campaign objectives, products/services and client volume requirements.
Cost-Per-View (CPV)
CPV is a method of charging for video ads based on the number of views or interactions an ad receives. CPV advertising opportunities provide a platform for online merchants to connect with their target audience, making it an attractive option for brands looking to increase brand awareness.
The stages of your seo strategy
We offer a complete audit of your business by phone, during an appointment, by e-mail or on social media. This exchange allows us to better understand your needs for the creation of your SEO project. Collaboration is the key to bring your project to life.
Making contact
We organize together a physical or remote appointment to discuss and evaluate your project.
Company background study
We study your business to contextualize it and understand your project.
QUOTE SUBMISSION
We design a quote that best suits your needs.
PROJECT APPROVAL
Our team and you have agreed on the terms and conditions for the realization of your project.
SEO Study
Our team of experts work on your SEO project.
DELIVERED READY-TO-USE
Here you go. Your SEO project is finished and delivered in all required formats. You are ready to perform online.
MAINTENANCE
In order to accompany you in the best possible way in the maintenance and evolution of your project, we can offer you a service of management and maintenance of your SEO. Allowing you to modify them if new SEO trends come into play in your industry.
CUSTOMER FOLLOW-UP
It is not because your project is over that we are no longer there for you. Our team will be there to help you and make your SEO referencing evolve if needed.
Oyiana
Let's make an impact together
Oyiana uses new methods to digitally thrive as a business. We know what works the best in the digital world.
